The Fitness Industry: A Brief History
Jason Curtis Jason Curtis

The Fitness Industry: A Brief History

Modern fitness culture didn’t emerge overnight. Its roots run deep, back to when structured movement first met organized society. In 1811, German educator Friedrich Jahn opened what would become the first official gymnastics club.

Read More
The 12 Maxims of Effortism
Jason Curtis Jason Curtis

The 12 Maxims of Effortism

Effortism is a philosophy of life and performance grounded in the belief that effort is the ultimate measure of human value, growth, and meaning.

Read More
Fitness as Freedom
Jason Curtis Jason Curtis

Fitness as Freedom

A fit body gives you options. It expands your world instead of shrinking it. You can hike the mountain trail without worry. Swim in open water without fear. Carry a child on your shoulders, shovel a driveway, run for a train, or lift a fallen friend from harm.

Read More