The 12 Maxims of Effortism
Effortism is a philosophy of life and performance grounded in the belief that effort is the ultimate measure of human value, growth, and meaning.
It holds that identity is not defined by outcomes, status, or talent, but by the consistent application of purposeful effort in the face of challenge. Effortists view disciplined exertion—physical, mental, and moral—as both the means and the end of a fulfilled life.
At its core, Effortism proposes that every act of genuine effort is an act of becoming: a deliberate confrontation with limitation that reveals character, cultivates resilience, and aligns the individual with nature’s universal law of struggle and adaptation. In this way, effort is not merely a tool for success, but a spiritual and biological necessity, the bridge between potential and actuality.
Effortism rejects the modern cult of convenience and passive consumption. Instead, it celebrates voluntary hardship as the path to strength, deliberate discipline as the foundation of freedom, and earned progress as the highest form of pleasure.
When you wake up in the morning, ask: “What deserves my effort today?” Family, friends, work, rest?
The 12 Maxims of Effortism
1. Value Every Breath
Respect your time. Make moments matter.
2. Move For Freedom
Your body is your vehicle. Move it. Manage it. Honour it.
3. Remember Your Reason
Purpose powers resilience. When things get tough, return to your why.
4. Know What Matters
Cut through the noise. Rest with intent. Execute with purpose.
5. Choose Discipline Daily
Motivation is a spark. Discipline is the fire. Tend to the flames.
6. Train With Purpose
Your intent defines the outcome. Aim true. Trust the process.
7. Be Ruthlessly Consistent
Small actions, done relentlessly, build unstoppable momentum. Show up daily.
8. Master The Basics
Mastery begins where the fundamentals are forged. Drill them. Own them.
9. Control The Chaos
Pressure cultivates composure. Stay calm. Stay sharp. Stay ready.
10. Adapt And Overcome
Obstacles are invitations. Adjust, evolve, conquer.
11. Build Others Up
Lead by example. Be present. Step up when it counts.
12. Do What’s Right
Always choose the high road, even when it’s hard. Be someone you'd respect.
Effort Defines Us. Community Unites Us.
Stoicus Esto
Jason Curtis
